The recent workshop on HAMLET PLUS brought together a diverse group of industry experts, local businesses, and stakeholders to delve into the intersection of cultural heritage, environmental management, and the evolving tourism landscape in Puglia and Albania.
The event commenced with warm institutional greetings from Antonella Gernone, Secretary of CNA Bari, setting the tone for an insightful exploration of the region's potential. Loredana Campanelli, President of Union Commerce & Tourism CNA Puglia, provided a comprehensive overview of the current state of tourism in Puglia, emphasizing both the successes and the need for strategic actions to sustain growth.
Grazia Petrosino, Project Coordinator of CNA Bari, shared key achievements of the Hamlet project and outlined future actions under Hamlet Plus, focusing on collaborative initiatives to enhance local attractiveness and preserve cultural traditions.
Edisona Abedini of Alba Trip shed light on the tourism evolution in Albania, unraveling the motives behind the recent tourism boom. The strategic geographical advantage, coupled with rich historical and cultural offerings, positions Albania as a rising global tourism trend.
Digital and Social Media Strategist, Manila Benedetto, led a compelling workshop on leveraging storytelling and storydoing techniques to enhance the appeal of a territory. Participants gained insights into crafting engaging narratives through digital channels, emphasizing authenticity and emotional connection.
Maria Chiarazzo provided valuable insights into the strategic use of social media for promoting local craftsmanship. Practical strategies, including Meta campaigns, influencer marketing, and user-generated content initiatives, were discussed to amplify the allure of artisanal experiences. The interactive group activity encouraged participants to envision themselves as tourists, fostering creative discussions on artisanal activities and products. The ensuing debate generated proposals, highlighting the potential of social media for storytelling and virtual tours to attract tourists.
The workshop concluded with the "Voices of Artisans" session, where local businesses shared entrepreneurial journeys. This segment not only inspired innovative approaches but also fostered a stronger sense of community among participants.
The workshop's success lies in its diverse perspectives, practical insights, and collaborative spirit. It provided a platform for participants to explore the untapped potential of cultural and environmental management tools in shaping a vibrant and sustainable future for Puglia and Albania.
