The overall objective of the project HAMLET is to enhance historical centres, villages and small towns, and highlight the environmental and cultural assets of the selected territories. By developing a common strategy for tourism management, the project aims to boost cooperation between Italy, Albania and Montenegro, bringing up to the same standard the level of products and services offered, gathered under a unique cross border brand, identifying the peculiarities of the Adriatic area. At the same time, the introduction of the involved areas into the tourism circuit will boost local economy, with positive effects on employment and social well-being.